Brand identity for Euneiro, a bedding brand based on the concept of dreams.
Euneiro comes from the word “Euneirophrenia”, in Greek, which means "the peaceful state of mind after a pleasant dream”.
The illustrations and patterns are inspiredby famous surreal movies like Alice in Wonderland, Mary Poppins, Charlie & the Chocolate Factory, Spirited Away, Yellow Submarine, which embody the dreamy and surreal concept of the brand.
Euneiro expresses the freedom in dreaming as well as thinking by being colorful, dream-like and artistic.The brand also encourages people to live boldly and think differently.
Euneiro - "Dream like a surrealist"